Inboxes are flooded, timelines are jam-packed, and every brand is fighting for a slice of that festive cheer (and budget)—it’s officially the holiday season. But with so much noise, how do you make your brand the one that truly stands out?
The key is a well-crafted holiday promo that strikes the perfect balance of creativity and strategy.
Whether you’re looking to re-engage customers from past conversations, spark new interactions, or simply make your brand unforgettable this holiday season, here are a few campaign ideas to inspire your next move.
5 Holiday Promo Ideas to Consider This Season
1. “Mystery Gift” Giveaway to Encourage Engagement
A little suspense can go a long way. Host a “Mystery Gift” campaign where users DM your brand for a chance to receive a surprise gift or exclusive discount. It’s like opening a present—no one can resist a little mystery, right?
Example: Encourage users with a post like, “DM us ‘HOLIDAY MAGIC’ for a chance to win a mystery gift!” This approach drives engagement, captures leads, and initiates conversations for future marketing efforts.
2. Holiday Quiz to Personalize Offers
Who doesn’t love a good quiz? It’s the digital equivalent of cozying up with a hot chocolate. Craft an interactive quiz to help customers find the perfect gift, outfit, or treat based on their preferences. Plus, it’s a smart way to collect zero-party data for more tailored marketing.
Example: Take inspiration from Sephora’s foundation quiz and create a “Holiday Gifting Quiz.” Ask questions like, “What’s your holiday vibe—cozy nights in or party season?” Then, provide personalized product recommendations. Not only does this make customers feel seen, but it also gives you valuable insights into their tastes.
Read more: How to Crush Your Holiday Sales
3. Flash DM Sales: Exclusive Offers for Your VIPs
Nothing sparks action quite like a limited-time offer. Host a flash sale exclusively for followers who engage through DMs. It’s a great way to reward your most loyal customers while boosting excitement around your latest products.
Example: Announce, “Flash sale just dropped—DM us ‘HOLIDAY DEAL’ to unlock your exclusive discount!” This tactic creates a sense of exclusivity while driving meaningful conversations.
4. Countdown to Christmas: Daily Holiday Surprises
Who says advent calendars are just for chocolate? Create a digital countdown with daily surprises leading up to Christmas. Each day could reveal a new offer, product sneak peek, or poll to keep followers coming back.
Example: Use push notifications or Instagram Stories to reveal each day’s surprise. One day, it could be a special discount; the next, a fun holiday-themed poll with a prize for participants. It’s an engaging way to keep customers interacting with your brand throughout the season.
5. New Year, New You: Resolution Challenge
The end of the year is all about fresh starts. Create a “New Year, New You” challenge that encourages your followers to set their goals, share progress, and engage with your brand. Reward participants with discounts on products that align with their resolutions.
Example: Encourage users to DM their New Year’s resolutions and send personalized recommendations based on their goals—whether it’s wellness products, fitness gear, or self-care essentials. It’s a great way to position your brand as part of their journey into the new year.
Spreading Holiday Cheer, One DM at a Time
The holidays are an opportunity to create memorable experiences that go beyond sales. By focusing on interactive, personalized campaigns, you’re not just engaging customers but building loyalty that extends well into the new year.
