In the past week, I had the pleasure of joining Adweek’s Commerceweek, hosted in New York. It was one of the largest gatherings of brand and marketing leaders in the ecommerce space, coming together share, discuss, and discover the latest topics that bridges the gaps and further enhances the connection between commerce and marketing.
There were plenty of great sessions focused on AI, affiliate marketing, Omni, and so on, but what seems to be a new topic that is becoming increasingly more popular is social commerce. Many brand and marketing leaders I met and engaged with at the event were extremely interested in what ZEALS is doing to further drive innovation social commerce, and enabling brands to yield greater performance in driving sales and customer engagement through social media.
Several key presentations at the event, specifically the ones by Tiktok and Billion Dollar Baby, provided attendees with a deeper dive into the dynamics and changing landscape of driving better and more personal engagement between brands and their customers. Coming off of several keynotes and presentations, I had the opportunity to engage in deeper conversations about leveraging AI-driven chat experiences and the potential it presents to drive more meaningful customer engagements through hyper-personalization… ultimately increasing sales and conversions directly on social platforms.
Commerceweek 2024 was a fantastic event and I throughly enjoyed sharing my insights and success of helping brands elevating the performance of their social media marketing with the various brand and marketing leaders I met.
