It was a pleasure to have been a part of the CES 2024 experience. As expected, there were a lot of energy and excitement around the latest and greatest tech, devices, and AI solutions. However, we, ZEALS.ai, were fortunate to have been invited to be a part of several discussions that evolve around how brands can find more innovate ways to drive customer engagement and sales around all the products and tech they were showcasing at the conference.
Chat commerce workshop
As more and more brands are increasing their investments in social channels and chat commerce, it is expected to grow at an even more rapid rate in 2024. We were more than thrilled to be part of the panel, alongside Meta and Dentsu, that hosted several brands on discussing the future or digital marketing and the role chat commerce will be playing in accelerating customer growth and brand engagement.
Some of the more engaging topics and discussions included:
- True Omni-channel integrations across native app experiences, website, and the most popular social platforms
- The power of personalization and how it is further fueled by the ability to dynamically generate customer insights from zero-party data
- Real life examples of high performing chat experiences that have been deployed by various brands (see one of our customer case studies here)
- GenAI and ML, and it’s impact on customer and chat experiences
The debut of the Intelligent Messaging solution
In the last several months, we had the privilege of partnering with Dentsu and Meta in developing the Intelligent Messaging solution for driving more personalized customer social shopping experiences. No amount of words can fully describe how exciting it was to be a part of the debut of the solution, and introducing it to the world for the first time. The Intelligent Messaging solution enables brands to dynamically engage customers through hyper-personalized conversation experiences, optimized to provide the most engaging shopping experience thats seamlessly integrated between website and social platforms.
Outlook
All in all, it was pleasure to have had the opportunity to lead the conversations around social chat commerce with some of the most reputable and innovative brands at CES. Our partnership with Meta and Dentsu has led to many successful customer case studies this past year, and we look forward to developing and shipping more new chat commerce solutions in 2024. Stay tuned and follow us on LinkedIn to stay up to date with our progress.
